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Google+ Content Building Strategy

Google+ Content Building Strategy

On Google+ producing original content, sharing and resharing is bulk of what you do. People aren't particularly interested to know if you run a multi-million dollar company or a humble shoe shop, they will only engage with you if your content is interesting and relevant to their needs and interests.

As this video shows, content building is about getting the little "bits" out there to the right audience.

Creating interesting, relevant content is difficult, and it can take lots of planning and time before you can see the ROI on all your efforts. Most businesses do not have a content strategy plan, they simply log in to their social network and talk about themselves, post about their business or "special offers". People simply tune out, because the content isn't about about THEM. So if you're going to invest all of that time and energy to promote your business, whether it be on Google+, Twitter or Facebook, you should have a plan in place to help you produce profitable results. This article is a collection of strategies that will help you to create content rich posts that your audience will love!

Establish a Routine

Before we talk about routines, it's important to establish that there are no set of rules on "how to" post on Google+. There are as many different ways to post as there are content. Some people use Google+ to share lots of orginal content like writers and bloggers, others just like to read, comment and "+1" on posts that are relevant to them. Still others simply use Google+ as a source of opinion and new ideas.

Dispite being a geek and being interested in lots of stuff, I still manage to remain average and boring. That's why I like to establish the frequency of your post as well as establish when you will post them. That's your routine, and you can take it and make it as easy or as hard as you want it to be. As you can see from my routine below, I prefer the former method.

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As you can see from the above image, my routine isn't complex and it's built into my wall calendar as a daily reminder. It changes from month-to-month, I might add new ideas or try new things.

1. Work out the Frequency of your Posts

The first thing to do is to establish the frequency of your post. This is what my typical day looks like:

Goal: To build an audience and establish myself as a source of authority on all things Google+ and web design related work and to drive traffic to my site.
Time spent per day: 2 hours
No. of posts per day: 3-4
No. of comments per day: 5
No. of reshares per day: 3
Links to my website/blog: 1

This is just what I spend my time doing, it's not the only way but it works for me. You should establish how frequently you post. A good way to start is to look at a few Google+ profiles with a sizable following and see what, and how often they share.

2. Establish the Best Days and the Best Time of Day to Post

The one thing that I'm learning to do better with each post is to treat it as an experiment. Like all experiements you need to consider the best time of day to post specific messages and which circles to share to. When you post something, be ready to engage your audienc. If you can't engage them, check back or do it as soon as you can. This is an example from my own daily routine. I typically begin the day with a "Good morning from Sydney..." message and I usually attach a personal photo or image specific to Australia. It has nothing to do with my business, but it has everything to do with engaging my audience so I continue to do it daily.

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After about a week, you should have an idea what works and what doesn't based on what works for you. After a while, you can make a better judgement of what to post, when and at what time. There's no exact science to it, just use what works for you.

3. Engage your Audience

When I go to comment, I like to either engage the people in my circles or in the communities I join. You can engage people in your community on a (more or less) consistent basis by going to a circle, and spending time reading, +1'ing, resharing or commenting. I like to do this in order to build trust and engagement. You may not be able to engage everyone in your circle, but by trying to keep up with your circles you are gradually deepening and building authetic connections.

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Joining a Google+ community that you're interested in is a great way to increase the number of people who circle you, learn from your peers or keep up with the latest trends in your field. Google+ communities are great, safe havens for noobs and newbies. I started out by joining different communities I was interested in when I was a newbie (and a noob) to Google+, and it taught me valuable things about how to engage people on Google+. I still like to engage people on a community level because it is both a source of new ideas as well as a place to connect to my passions and interest.

The secret to building a consistent routine and effectively engaging your isn't about the Google+ or the technology behind it. Using Google+ for business takes practice and simple routines like engaging, sharing and commenting, but the geninus behind such a routine is that it builds relationships of trust.